West and the world Essay Example | Topics and Well Written Essays - 500 words

West and the world - Essay Example The occupation of the Americas was fundamental for the development of the various European countries. As such, they employed specific strategies in their attempts to carve out huge empires in the regions. Among the strategies they used was the divide and rule, a technique the European employed thereby setting the indigenous people against each other thereby making them weak thus easy to rule. Furthermore, the European enjoyed economic and military might thereby quelling any form of opposition from the indigenous people. Using the above techniques, the Europeans readily occupied the most arable lands in the various countries thereby enhancing their economic growth. Â   The Europeans encountered numerous people including the indigenous people in the areas they occupied. The red Indians in North and Central America and the Latinos were among the groups of indigenous people the Europeans encountered in the quest to colonize the Americas. The indigenous people were few and lived in scattered structured. This made them vulnerable and exposed thereby making it easy for the Europeans to occupy. The outcomes of the encounters were bloody as the European often used force in their attempt to occupy the areas. Â   Making of the three empires above remain vital in the development of the world. The structures of the early empires influence the political structures of the specific regions. Among the factors that necessitated the development of the empires was the need for the societies to have centralized leadership. This way, the people could coexist peacefully under the leadership of a single leader. The empires resulted in the fortification of the regions as each empire developed clear demarcation thereby forming diplomatic relationships with other regions. This enhanced the development of trade thus enhancing the economic development of the regions. Additionally, the regions formed appropriate

The Hunger Games movie Essay Example | Topics and Well Written Essays - 1000 words

The Hunger Games movie - Essay Example ates that the capitol do not care about the livelihood of the people living in the districts but only care about the gains they get from the games and they underline the importance of them even though the participants might be living in dire conditions. Filckerman and crane are two characters that represent the capitol in the games and the exuberance with which Flickerman conducts his business in the games delights many viewers as he is determined not to fail apparently aware of the implications that come with failure in the capitol. Crane on the other hand shows a level of naivety in the handling of games that makes him to fail in the end as he fails to realize the implications of the decisions he made until it was too late and there was no way back for him to redeem himself. The part that would entertain the people most is the reaction of the president when he heard that Crane had failed in his role of making the games successful in terms of operations and turnouts. The transition from the introduction of the capitol in the movie to the beginning of the story is flawless and the main characters of the movie are quickly introduced to the scenes where the audience gets to meet Katniss and Prim. In the district 12, the camera quality is a bit wanting because the motion is disturbed by the camera being hand held hence making the movie to rattle the eyes of the viewers before they get to the core of the movie. The setting is ok as it shows just enough poverty but it would be better if more starving people were showed in the movie as it would appear more authentic and engaging to the viewers. The fact that there is a lot of hunger in the area makes it hard to believe when the number of people starving in the area is small, making the number bigger would be more convincing and enable the viewers to see the much talked about starvation in district 12. The most fascinating character here is Katniss Everdene who is the heroine of the movie. She resides in district 12 and

Claude Shannon Genius Comparable To Einstein Philosophy Essay

Claude Shannon Genius Comparable To Einstein Philosophy Essay The world is filled with all types of technologies and information. There are computers that make normally tedious tasks simplier, phones that allows instant communication across the world, CDs that can store large amounts of information in a small area. In modern times, we take for granted how much easier our daily life is with these innovations. It truly is a large step from the candles centuries ago to flicking a switch to brighten up a room. Of course, this step couldnt have been taken without the work and studies by Claude Shannon. When described, Claude Shannon is said to have an ever lasting curiosity and a thirst for knowledge. Shannon is even compared to Albert Einstein for his ability to come up with strange yet groundbreaking ideas. He came up with the idea of digital circuitry, found a way to represent human genetics with algebra, an important theory about information, and has done a lot of work in cryptology. Even then, that is just scratching the surface of what he has accomplished. Just one of these accomplishments could have forever written him into the textbooks. It is important to note that Shannon, while intelligent, was in no means the most knowledgeable person there is. Like Einstein, Shannons genius came from his drive to satisfy his curiosity and ability to think outside the box. Claude Shannons pursuit of knowledge led to large technological advancements that shaped America and the rest of the world. Throughout his entire life, Claude Shannon has achieved many accomplishments that effectively makes him forever remembered throughout America and, to a lesser degree, the world. Shannon was born in Petoskey, Michigan on April 30, 1916. While growing up, he was talented in the fields of science and mathematics and looked up to a famous distant relative, Thomas Edison. While his father made mathematics a hobby, it was his grandfather that helped influence Shannons love for science. Shannon built many small devices such as a telegraph or a remote controlled model boat in his free time as a child. This child like urge to invent and discover lasted throughout nearly his entire life. During 1932, Shannon graduated high school and then enrolled at the University of Michigan a short time later. Four years later in 1936, Shannon graduated with a B.S. degree in Electrical Engineering as well as a B.S. degree in Mathematics. After his graduation from the University of Michigan, he entered the Massachusetts Institute of Technology as a research assistant to both further his studies towards a higher degree and work part time. It was during this time that he wrote his master thesis on digital circuitry as well as his doctorate thesis for representing genetics with algebra. In 1940 his earned his masters degree in electrical engineering and doctorate in mathematics. After his graduation, Shannon went on to work at Bell Telephone Laboratories. For over a year, he did numerous amounts of works such as creating a new design for switching circuits. In 1941, a committee was formed to design anti-aircraft detectors in order to improve the war effort. Shannon was invited to join, and helped finish the completed design. It was due to this that the bombing effort against England ended with less casualties than there could have been. For the next 15 years, Shannon spent his time amongst many successful and important mathematicians and engineers. This time period is also when Shannon developed his Information Theory, which was published in 1948. Claude Shannons contributions to America received a lot of recognition. For his theory on digital circuits, he received the Alfred Noble Prize reward in 1939. President Lyndon B. Johnson presented Shannon with the National Medal of Science in 1966, and in the same year he was given the Institute of Electrical and Electronics Engineers Medal of Honor. In 1985, Shannon also received the Kyoto Prize which is commonly compared to the Nobel Prize in America. Among many other rewards, Shannon also has nearly a dozen honorary doctorates in various universities and was inducted in the National Inventors Hall of Fame. Even after he became an adult, Shannon maintained his childish personality, his passion for inventing, and drive to broaden his knowledge. In his life, he made numerous different small toys, many of which he felt were just as important, if not more so, than his theories that changed the world. John Horgan told his experience with interviewing Shannon, Im trying to get him to recall how he came up with the theory of information. But Shannonis tired of expounding on his past. Wouldnt I rather see his toys? (**) Shannon most likely felt that each of his toys were just as important as anything else he thought of. He just wasnt content with coming up with revolutionizing ideas, no, he went above and beyond to discover everything he could. This is why Shannon was immortalized as one of the greatest thinkers. It wasnt a matter of finding fame and fortune, he was just as content to create robots that can juggle as he was for creating his famous information theory. It is the fate of every living creature to eventually die, and although Shannons ideals will be forever immortalized, he too could not resist this fate. He died on February 24, 2001, after losing a battle against Alzheimers disease. Shannon is survived by his wife Mary Elizabeth Shannon, along with three children. In the 18th century, a genius mathematician named George Boole created a method to solve or model logical statements using algebraic expressions. Boole named his concept Booles system, and is more commonly known as boolean logic. This logic revolves around ones and zeroes along with logic gates that take input(s) and then give out an output. Another way to think of these ones and zeroes is true and false, or on and off. At the time of creation, George Boole received little to no praise for developing this system after all, there didnt seem to be any real use with it. While George Boole died without his system going anywhere, Claude Shannon found out the huge amount of potential George Booles idea had when applied to circuits. While at MIT, Claude Shannon worked with an associate named Vannevar Bush on studying an analog computer called a differential analyzer. This computer used wheel and disk mechanisms in order to solve equations typically encountered in calculus. Shannon noticed that the circuits used in the computer had only two states of being, namely on and off. Reminded of Booles system from his math courses, Shannon thought about the possibility of applying that logic to circuits and realized it could open up a wide range of new possibilities and usages. Shannon used this discovery for his master thesis at MIT, called A Symbolic Analysis of Relay and Switching Circuits. H. H. Goldstine, in his book The Computer from Pascal to Von Neumann, called Shannons these one of the most worlds important masters thesis ever written (6). Digital circuitry is based heavily on Booles system. Yet, instead of theoretical ones and zeroes, it uses two states of being on and off. Think of a button that was pressed, will send electricity to a light, thus lighting it up. Now, this doesnt have much variety. Press the button and the light goes on, release it and the light goes off. If a logic gate from boolean logic is borrowed, say the AND gate, then there is a large amount of possibilties that open up. An AND gate would only give out electricity to the light if and only if it has two sources of electricity flowing into it. If there are two buttons that each lead to the AND gate, than the light would only go on when both buttons are pushed or rather when both buttons give electricity to the AND gate. While this is a simple example of how digital circuitry works, there are plenty of other more useful examples including lightning quick mathematical calculations or permanent data storage that can be read and editted. Of course, those are rather complex designs to complete. No matter where one looks, digital circuitry is prevalent. It forms of the core of every digital device ranging from something as simple as a bedside lamp to the digital computers used to browse the internet. Without the idea of digital circuitry, the world would be a vastly different place than what it currently is. Electrical engineers immediately adapted his ideas on digital circuitry for their use in World War II. The creation of pocket calculators were made, removing the necassity for slide rules in many jobs. The home computer started to come into existance a couple decades afterwards. Just about everything that was invented decades afterwards and used electricity relied on Shannons thesis. Even technology that was invented before Shannons thesis was published could be refurbished into a device far more efficient, accurate, and of a higher quality overall. Communication across distances didnt always start out with crystal clear messages, nor was communication properly understood. Before the mid 20th century, the idea of telegraphs, telephones, television, and similar devices were rigid and unadaptable. It was thought that telephones could only send signals that represent voices, and only that. As such, a situation such as sending a video over a phone line would be dismissed as fantasy back then, even though its done currently. This all changed with the publishing of Shannons information theory in his paper, Mathematical Theory of Communication. Claude Shannon didnt just pop out a theory after thinking for a little while. Although he can claim to have developed the information theory fully, he did have help from research a few decades previously. Harry Nyquists paper in 1924, Certain Factors Affecting Telegraph Speed, has multiple important ideas inscribed in it. For instance, he started to stray from the idea of focusing on the content of the signals, and instead focused on the fact that the signals are information. Nyquist also developed a formula to determine that max amount of intelligence that can be described in a message. Of course, it still had its flaws for it only worked on a telegraph wires. Four laters later, in 1928, another engineer named R.V.L. Hartley wrote a paper that improved on Nyquists rule to work on more systems of transmission. This paper emphasised that transmitting information should only depend on making sure the transmission from start to end is distinguished, without outside signals intruding nor one worry about the meaning of the information. Shannon cited the works of both Nyquist and Hartley in his paper, and when interviewed decades later, he mentioned the importance of their ideas to his own (**). Now what is this all important information theory that keeps being mentioned? In its most basic form, it contains two parts. First, it gives the general idea of on the definition and measurement of information. Information is based on the logarithm of possible symbols availaible. Shannon used the logarithm base of 2, which mean that the smallest unit of information is represented by either a zero or a one, which was called a bit. Sound familiar? The second part of the information theory contains details on the limits of information being sent, as well as the effect of outside interference, also called noise, on the information. In the past, engineers were limited by how much information could be sent, often thinking it depended on factors like frequency. Shannon use his theory to prove that by using the concept of entropy, or randomness, along with statistical probability to get the maximum amount of information possible. Shannon was also proved how to transmit information error free , despite however much noise there may be. The information theory itself can be complex to understand, yet it is simple to understand its many benefits. These benefits that exist solely due to the existance of the information theory are diverse. Not only is the information theory used in communication and computing, but also in psychology, linguistics, and even thermal physics. Many plagiarism detection programs use the information theory in order to measure shared information. There is the coding theory, which is in its simplest terms error detection and correction. Computer programmers, for example, are assisted in debugging glitches in software using the coding theory. More important however, is that its the reason why CDs can still function properly even when scratched. The information theory led to data compression techniques, which in turn led to new useful file types such as ZIP and MP3. The theory was also crucial for the function of the internet. Even the success of space exploration programs depended on the informat ion theory to reduce the problems of noise and static caused from the enourmous distance between planets. The accomplishments made by Claude Shannon had a large impact on how the United States developed as well as how the world lives today. Just about anything in the world that uses information exists due to Claude Shannons work. Electronics, ranging from simple lamps to supercomputers, are all based upon digital circuitry. While it is arguable that someone would have came up with a similar idea of digital circuitry in the next decade, the United States benefited most from its immediate discovery. Shannon has also worked on cryptology during World War II, managing to help decode enemy transmissions and played a large role in the encryption of US messages. Even presently Claude Shannons influence is felt, new inventions are being created that depend on his ideas. It is much like a tree, where Shannon is the trunk with new innovations being the branches that continue to grow outward. Much of Shannons success is due to his insatiable hunger for knowledge. Most of the worlds population would be content to have done even a tenth of what Shannon has done, yet Shannon himself never was. This is likely because of Shannons child like personality. In his spare time, he developed numerous small trinkets. Not because his goal was fame and fortune, but simply because he wanted to. Why talk about his ground breaking information theory, when his juggling robots are just as important to him? Shannon just didnt want to stop thinking, even at an old age, because inventing and theorizing was fun for him. In an interview he stated, I am more interested in the elegance of a problem. Is it a good problem, an interesting problem? [66] Near the end of his life, he worked on artificial intelligences. Computers that could match the best chess players was an intriguing idea, just like his mouse that could adapt to solve any maze, or a rubix cube solver. While others his age were relaxing in retirement, Shannon enjoyed thinking of new ideas, theories, and discoveries. Talent or genius isnt determined by the efforts or intelligence of a person, but rather their ability to pursue their options whole heartedly.

Synesthesia :: Biology Essays Research Papers

Synesthesia When I was very young, I experienced a recurring dream that I was staring, entranced, at a delicate white flower. It was like nothing I had seen or experienced in my waking life, because the pristine, thinly-veined petals were such an exquisite color that it manifested itself upon my dreaming brain as a color and a sound. The white song was a single note - like a distant choir lifting its voice in concerted wonder. I would wake from the dreams bewildered at the ease with which my brain, when asleep, could produce in me a tangle of sensations I could never enjoy while conscious. The neurological phenomenon of cross-modal, or inter-sensory, perception stemming from a single stimulus is called "synesthesia." The word comes from the Greek syn-, meaning "union," and -aisthesis, meaning "sensation" (2). Although my childhood dreams had some synesthetic character, I have never had a comparable conscious experience. "Synesthesia proper," or neurologically-based synesthesia, is defined as the regular, involuntary experience of external, durable, and generic perceptions in senses not commonly associated with a certain stimulus (1,2) . Although there are numerous possible combinations of synesthetic events, not every permutation is observed. The estimated number of affected individuals ranges from one in five hundred, who perceive colored letters or musical notes, to one in three thousand, who experience colored sounds or colored tastes (2). It is estimated that one in fifteen thousand individuals experiences taste-touch overlap and other, rarer forms of the condition (2). Another, more conservative, estimate suggests that only one in twenty-five thousand individuals is a synesthete (3). While certain synesthetic events are triggered by a sensory appeal to the imagination, i.e. as an artifice of literature or art, true synesthetes report only very rudimentary secondary sensory perceptions for a given input (1). That is, while many of us associate the smell of cut grass with the color green within our internal perception, a synesthete with a smell-sight perception overlap might perceive colored shapes or textures within the external environment upon smelling the grass. Synesthesia is an additive sensory condition. Rather than replace one perception with another, a single sensory input stimulates simultaneous responses in two or more of the senses (2). It is most frequently experienced as a unidirectional condition; while one stimulus, such as sound, induces sensation within another sensory realm, such as sight, the converse does not usually occur (2).

Governance mechanisms Essay

1). Evidence from empirical studies of short-run cost-output relationships lends support to the: 2). Break-even analysis usually assumes all of the following except: 3). In determining the shape of the cost-output relationship only ____ depreciation is relevant. Answer 4). In the linear breakeven model, the breakeven sales volume (in dollars) can be found by multiplying the breakeven sales volume (in units) by: 5). A firm in pure competition would shut down when: Selected Answer: price is less than average variable cost Correct Answer: price is less than average variable cost 6). Buyers anticipate that the temporary warehouse seller of unbranded computer equipment will Answer 7). An â€Å"experience good† is one that: 8). Experience goods are products or services 9). The demand curve facing the firm in ____ is the same as the industry demand curve. 10). In the electric power industry, residential customers have relatively ____ demand for electricity compared with large industrial users. But contrary to price discrimination, large industrial users generally are charged ____ rates. 11). The practice by telephone companies of charging lower long-distance rates at night than during the day is an example of: 12). Of the following, which is not an economic rationale for public utility regulation? 13). If a cartel seeks to maximize profits, the market share (or quota) for each firm should be set at a level such that the ____ of all firms is identical. 1 4). Which of the following is an example of an oligopolistic market structure? 15). Some market conditions make cartels MORE likely to succeed in collusion. Which of the following will make collusion more successful? 16). Even ideal cartels tend to be unstable because 17). In making promises that are not guaranteed by third parties and in imposing penalties that are not enforced by third parties, all of the following are credibility-enhancing mechanisms except 18). The Prisoner’s Dilemma involves two spies who are held in separate soundproof rooms. But  even if the two spies could communicate, what makes it difficult for them to achieve the cooperative solution (both not confessing)? 19). When airlines post prices on an electronic bulletin board at 8:00 a.m. each morning, the decision-makers are engaged in 20). To trust a potential cooperator until the first defection and then never cooperate thereafter is 21). Vacation tours to Europe invariably package visits to disparate regions: cities, mountains, and the seaside. Bundling, a type of second degree price discrimination, is most profitable when: 22). Firms that have a cover charge for their customers and charge for each item they purchase as well are exhibiting 23). The optimal mark-up is: m = -1/ (E+1). When the mark-up on cookware equals 50%, then demand elasticity (E) for cookware is: 24). Third-degree price discrimination exists whenever: 25). Governance mechanisms are designed 26). Vertical integration may be motivated by all of the following except: 27). Agency problems appear in many settings within a firm. All of the following are examples, except which is NOT a good example of this problem? 28). Reliant assets are always all of the following except: 29). ____ occurs whenever a third party receives or bears costs arising from an economic transaction in which the individual (or group) is not a direct participant. 30). The lower the barriers to entry and exit, the more nearly a market structure fits the ____ market model. 31). The ____ is equal to the some of the squares of the market shares of all the firms in an industry. 32). ____ yields the same results as the theory of perfect competition, but requires substantially fewer assumptions than the perfectly competitive model. 33).In determining the optimal capital budget, one should choose those project’s whose ____ exceeds the firm’s ____ cost of capital. 34). The ____ method assumes that the cash flows over the life of the project are reinvested at the ____. 35). Any current outlay that is expected to yield a flow of benefits beyond one year in the future is 36). Capital expendituresa

Women’s Emancipation in the 21st Century

Name: Lola Purba SCN: 1223420 Subject: Writing Teacher: Ms. Jane Persad Women’s Emancipation in The 21th Century â€Å"†¦When you educate a man you educate an individual, when you educate a woman you educate a whole family†¦Ã¢â‚¬  Johnetta B, Cole wisely stated. Cole’s quotation draws an analogy that it is more important to educate women, because educating women means educating the members of family. For this purpose, women deserve education as men; likewise, women want to be treated equally as men. Thus, women’s emancipation has gained the same rights and opportunities as men to get the equal chances in life.The 21th century emphasis on women’s emancipation has caused an increase in women’s education, independency and workforce integration. Women’s liberation has brought them to obtain equality in education. The equal opportunity in education means that women have the same prospects as men to extend education up to high degree. M ark J. Perry (2010), professor of economics and finance in the Flint Campus of the University of Michigan, writes that women earned more doctoral degrees than men, 50. 4 % to 49. 9 % respectively.In other words, he explains that the number of women who reached doctoral degrees is fairly higher than men; however, it shows that women have a future prospect of high degrees education. This means that, the chance for women is not only having education but also obtaining high level education is widely open. Thus, women’s equality has broadened their opportunities to get better education. To be free from old social limitations and customs also allows women to attain independency. Women’s independency indicates that they have their own rights to choose what the best for their lives.Independency can be implemented by permitting women to take part in every chance in society. An example of independent woman in Indonesia was Raden Ajeng Kartini, the Javanese aristocrat, who was bo rn in 1879, in a small town on the northern coast of Central Java (one of the Indonesian provinces). She was the pioneer of women’s equality in Indonesia. She fought for women’s independency and symbolized the struggle against Dutch colonial arrogance. She protested against the conventional thoughts, which women were more likely staying at home and raising children.Later on, she provided schooling for women in Java because she wanted all the women could require education, and become independent, even though women were not allowed to be self-determining. As a result, her movement has enlightened womanhood in Indonesia to be independent. Her ideas and her actions have been a source of inspiration for the emancipation movement in Indonesia. Wide opportunity of education for women has made broad opportunity to implement the knowledge in the workplace. Women also have rights to be equal and actively involved in the workplace.For instance, in the recent days, they are truste d to have some important positions, such as presidents, parliament members, lawyers, or other jobs which are commonly dominated by men. Moreover, many organizations are seeking top-management positions, such as senior executive and decision-making roles to be taken by brilliant women. Hence, what are the benefits having more women in top-management positions? Initially, integration between work and family lead them to have good management. Secondly, the empathetic and ability-to-listen characters direct them in managing teams, mentoring and developing trust among the members.Thus, these abilities have led women to incorporate their knowledge in the place they work. To conclude, achieving education, being independent, and integrating their knowledge in workplace are the clear proofs of women’s equality in 21st century. Emancipation era has allowed women to be well-educated, independent and well-cooperated people. In the future, there will be more women’s domination enga ged in every chance in society. Isn’t it amazing to have more ‘super women’ with their brilliant ideas to make the world situation better?

The eNotes Blog Close, But No Pulitzer How Three Novels Lost Out on This Year’s FictionPrize

Close, But No Pulitzer How Three Novels Lost Out on This Year’s FictionPrize The three works that lost out on this year’s Pulitzer Fiction Prize: the dazzling debut Swamplandia! By Karen Russell; posthumously published  The Pale King by David Foster Wallace; and noteworthy novella  Train Dreams by Denis Johnson. A rare occurrence in Pulitzer history took place this week, with the panel electing not to award any of its three finalists the prestigious prize for a work of fiction. Though not unheard of, the decision is uncommon, the last instance of which took place 35 years ago. Says Sig Gissler, administrator of the Pulitzer Prizes, This is the 11th time this has happened in the fiction category; the last time was 1977. Its unusual, but it does occur. For any unfamiliar with the Pulitzer selection process, who may be scratching their heads as to how a prize such as this could go unclaimed, here is some insight: A jury of three (made up of novelist and Pulitzer winner Michael Cunningham, critic for NPR’s Fresh Air Maureen Corrigan, and former book editor of The Times-Picayune Susan Larson) read a whopping 300 novels each in only six months. Their next task was to whittle this massive number down to just three titles that would be reviewed and put to a vote by a second panel of 20 academics. The majority winner there would, theoretically, take home the prize. But a majority vote was never reached on any of the three novels, hence no Pulitzer. It’s sparked quite the outrage across the twitterverse, though perhaps none feel quite as annoyed as Cunningham, Corrigan, and Larson (save, perhaps, the authors themselves). Corrigan has said: â€Å"I can safely say that anger and surprise/shock, and just sort of feeling this is an inexplicable decision on the part of the board- that really characterizes, I think, the way all three of us feel  The obvious answer is to let the [jury] pick. We’re the people who have gone through the 300 novels. All the board is asked to do is to read three top novels that we’ve given to them†¦ In fact, what’s happened today is a lot of the articles and blog posts have gotten it wrong- they’ve been blaming the three of us! She and Cunningham have publicly come forward suggesting the selection process be changed. The publishers of the three chosen novels are also, reportedly, enraged, fearing the loss of a post-Pultizer sales bump. Although, it might be argued that the books are getting much more attention now than they might’ve had the selection gone smoothly. What’s your opinion on this no-win year? Do you agree with the Huffington Post’s report that â€Å"this year, nobody was good enough†? Which novel, in your opinion, should have taken home the prize? From Pulitzer history: another occasion when the panel decided not to give out the award for Fiction involved a famous but controversial title. In 1941, Hemingway’s masterpiece For Whom the Bell Tolls was deemed too offensive, and the Pulitzer Prize was again withheld.

Bryans major role in the 1896 presidential election essays

Bryan's major role in the 1896 presidential election essays William Jennings Bryan was a radical, highly recognized and often criticized candidate representing the democratic and people's party in the election of 1896. His major role during the 1896 election was that of representative of the common people. Bryan argued for the benefit of all men as equals, whether farmers, laborers, urban or rural professionals, black or white, his interests lie in the common good of all. Bryan advocated for a government that would truly serve the people, and not just specific "causes" or premises. His strongest platform was support of a monetary move from a gold standard to a dual monetary system where gold and silver backed the American dollar. His ideas were supported by many, but his methods were considered non-mainstream and he was often criticized for his unconventional methods. Bryan was unpopular on many levels because he took a very loud and active stand on many issues that were controversial and somewhat unpopular. Some of his issues included support for amendments that would establish prohibition and women's suffrage (CHI, 2003). He also encouraged the establishment of a Department of Labor, and was working on reforming currency issues (CHI, 2003). The currency issue became the biggest source of unrest during his political campaign. Many referred to him as a commoner because he tirelessly strove to protect the interests of farmers and laborers. He sought to support agriculture which was facing decline in the face of industrialism and increased manufacturing influence (CHI, 2003). He is most well known for his cross of gold speech, which represents his tireless support for a bi-monetary currency standard that supported gold and silver. Bryan was at best a controversial, but well known and supported figure during the 1896 election. He was beat by his republican opponent at the time, McKinley, however Bryan continued to advocate for his i...

Die Lorelei by German Poet Heinrich Heine

Die Lorelei by German Poet Heinrich Heine Heinrich Heine was born in Dà ¼sseldorf, Germany. He was known as Harry  until he converted to Christianity when he was in his 20s. His father was a successful textile merchant and Heine followed in his fathers footsteps by studying business. He soon realized he did not have much aptitude for business and switched over to law. While at the university, he became known for his poetry. His first book was a collection of his travel memoirs called Reisebilder (Travel Pictures) in 1826. Heine was one of the most influential German poets in the 19th century, and German authorities tried to suppress him because of his radical political views. He was also known for his lyrical prose, which was set to music by classical greats, such as Schumann, Schubert, and Mendelssohn. The Lorelei One of Heines famous poems, Die Lorelei, is based on a German legend of an enchanting, seducing mermaid who lures seamen to their death. It has been set to music by numerous composers, such as Friedrich Silcher and Franz Liszt.   Here is Heines poem:   Ich weiss nicht, was soll es bedeuten,Dass ich so traurig bin;Ein Mrchen aus alten Zeiten,Das kommt mir nicht aus dem Sinn.Die Luft ist kà ¼hl, und es dunkelt,Und ruhig fliesst der Rhein;Der Gipfel des Berges funkeltIm Abendsonnenschein.Die schà ¶nste Jungfrau sitzetDort oben wunderbar,Ihr goldenes Geschmeide blitzet, Sie kmmt ihr goldenes Haar.Sie kmmt es mit goldenem KammeUnd singt ein Lied dabei;Das hat eine wundersame,Gewaltige Melodei.Den Schiffer im kleinen SchiffeErgreift es mit wildem Weh;Er schaut nicht die Felsenriffe,Er schat nur hinauf in die Hà ¶h.Ich glaube, die Welllen verschlingenAm Ende Schiffer und Kahn;Und das hat mit ihrem SingenDie Lorelei getan. English translation (not always translated literally): I dont know what it meansThat I am so sadA legend of  bygone daysThat I cannot keep out of my mind. The air is cool and night is coming.The calm Rhine courses its way.The peak of the mountain dazzlesWith evenings final ray.The fairest of maidens is sittingUp there, a beautiful delight,Her golden jewels are shining,Shes combing her golden hair.She holds a golden comb,Singing along, as wellAn enthrallingAnd spellbinding melody.In his little boat, the boatmanIs seized by it with a savage woe.He does not look upon the rocky ledgeBut rather high up into the heavens.I think that the waves will devourThe boatman and boat in the endAnd this by her songs sheer powerFair Loreley has done. Heines Later Writings In Heines later writings, readers will note an increased measure of irony, sarcasm, and wit. He often ridiculed sappy romanticism and over exuberant portrayals of nature. Though Heine loved his German roots, he often critiqued Germanys contrasting sense of nationalism.  Eventually, Heine left Germany, tired of its harsh censorship, and lived in France for the last 25 years of his life. A decade before he died, Heine became ill and never recovered. Though he was bedridden for the next 10 years, he still produced a fair amount of work, including work in Romanzero und Gedichte and Lutezia, a collection of political articles. Heine did not have any children. When he died in 1856, he left behind his much younger French wife. The cause of his death is believed to be from chronic lead poisoning.

Ethnic Violence in Darfur and International Response Essay

Ethnic Violence in Darfur and International Response - Essay Example Yet, the Sudanese government has repeatedly violated their own constitutional grants of liberty in that countless ethnically 'black' Sudanese have been trafficked, murdered, and enslaved by Arab militia, supported by the government. Moreover, since law-abiding non-Arab Muslims have been treated in much the same way as violators of the law, racial identity is the prevalent factor in government actions. For this reason, critics of the government argue that it is practicing ethnic cleansing, which is not only a violation of Sudanese law, but international law. While Sudan is a member state to the United Nations Charter, whose purpose is to prevent atrocities such as the Holocaust from reoccurring, the Universal Declaration of Human Rights to which the Sudan is a signatory is incapable of enforcement absent consent to international jurisdiction. Yet the question remains; is there legal recourse for such victims of government abuse More specifically, does the Sudanese constitution grant liberties for the breach of which there is a right to file a claim If there are such explicit rights, how can these rights be enforced within an oppressive regime This paper seeks to examine how notions of individu... While the United Nations offers to protect such victims, without the consent of the offending country to submit to international adjudication, individual rights exist only to the extent of the will of a member state. Therefore, this paper will also examine the origins of individual rights within the context of natural rights, and how natural law limits human rights protections. In this way, it can be shown why absent physical power to effectively halt the murderous Sudanese regime, victims have neither national nor international legal recourse. History of Violence Sudan is the largest country in Africa. In antiquity Sudan was part of a ancient civilization The country has been through a number of forced religious conversions. First, it was converted to Coptic Christianity in the 6th century of the Christian era. Then Islam was introduced by Arab invaders in 7th century but did not supplant Christianity until the 15th century. The name Sudan means a "land of the blacks" which denotes the ancient racial composition of the country. As a result of invasions from Syria and immigration of nomadic Arabs has since changed the racial composition. The country is roughly divided into two between Arab controlled dominated north and the black dominated south. The country is further divided along religious lines between Arabs in the north and Christians and animist in the south. Approximately, 40 percent of the population is Arab and 60 percent are African. Roughly 60 percent are Muslim. There are close to 600 ethnic groups and over 100 spoken languages in the South. (UUSC, 2004). This explosion combination has resulted in a protracted struggle for control of the country and its resources which so far has been dominated by Arabs in the north. Fight against

High-Tech Olympics Essay Example | Topics and Well Written Essays - 250 words - 1

High-Tech Olympics - Essay Example One of the most interesting technologies presented in London Paralympics was running blades. From the enormous amount of money and time spent by researchers, the prosthetics have an ultimate purpose to improve the sports performance of people taking part in sports events. The other technology is the cheetah running blade which is the most desirable for sportsmen because of its high performance and extreme durability. The blades work like normal legs and can absorb high weight shock when running. Among other technologies used in the Olympics games, 2012 are the Olympic Torch, the design of the torch changes for each of the Olympics games. It includes two burners, an outer bright flame, and small inner blue flame; Quantum Aquatic Timers, which was created by OMEGA Company. This device has an improved resolution of 1 Â µs to the previous devices, so the resolution is about 100 times greater; Starting Blocks, which are used for starts in swimming; and TouchPads stopped by each swimmer through applying a pressure of about 1,5kg to 2,5kg. During the Olympic Games 2012, the cameras that were used include 3D HD, Driving Cameras, Sky Cameras, and Motion Cameras. As explained in the paper, the common method used to rank success of countries at the Olympic Games is a ranking order based first on the number of gold medals won, then silver and bronze. The planning and preparations for 2012 Olympic and Paralympics Games in London started four years before the opening ceremony. Identifyi ng the long-term impacts on people, communities, the economy and the environment are usually part of the planning. London became the first city which accepted games already the third time. The games were passed in London, the capital of Great Britain, from July 27 to August 12.

Legal Aspects of Business Decisions Unit 2 DB SA first week last Essay

Legal Aspects of Business Decisions Unit 2 DB SA first week last submission - Essay Example This result in big problems where the USA business can run bankrupt and in the end is forced to close down. Another critical challenge that arises is the difference in terms and conditions as set by different countries. The above mention problem could easily be avoided, whereby in any supply that is made to the foreign country, there must be full payment made for the products first. Again every country has their own set military supply policies, most of this policy poses a serious problem to USA military business, where as a result, many conflict arises and also there is delay in payments or no payments at all. Foreign countries have laws in place that favors their own military where by incase of any conflicts, the foreign countries courts can defend their country and America business will have little control over that. Foreign countries understanding of USA military products may different, as a result any slight defect that they foreign countries detect, maybe used against USA business for no reasons. America business can use their own courts to follow up on other foreign countries disputes, but this too faces a challenge due to the time factor incurred and legal procedures that are undertaken for the same, this is seen where American courts lacks legal jurisdiction in foreign countries territories. One best thing that favors American business is the existence of international customs and tribunal which comes in to settle any investment disputes that arises or the also investment disputes being solved by WTO, but this to poses a problem due to the money and time wastage

E-commerce Essay Example | Topics and Well Written Essays - 2500 words - 1

E-commerce - Essay Example e mysterious flu virus that originated in Southeast Asia, soon spread throughout the world and many countries so affected had been crossed out as travel destinations. As for the surging oil prices, all kinds of transportation systems were logically the first and worst sufferers. The airline industry received the hardest blows. In effect, the airline industry was among the sectors of the world economy lying prostrate as the old millennium changed to the new. Many flag carriers, notably Swissair of Switzerland and Sabena of Belgium, could not hang on and wrote finis to their operations. In the US, a number of domestic airliners filed for bankruptcy proceedings as an option for folding up completely. Going into 2005, the airline industry as a whole was estimated to have suffered losses to the tune of $43 billion (Watson, J., 2006). This was equivalent to the combined capitalization of 13 American airlines in today’s terms. The British Airways (BA), which for many years held the distinction of being the world’s most profitable airline, found itself hemorrhaging by 2 million pound-sterling per day in operating costs during those troubled years, following the 9/11 tragedy and the added one-two punch of SARS and the almost doubling cost of fuel. From 2001 onwards, BA went through an almost uninterrupted four-year decline. As the world’s largest international airline, BA is regarded as the industry leader, its profit ledger the bellwether of the market. Had it collapsed in the aftermath of 9/11, there would have been serious repercussions for both the aviation industry worldwide and global business as a whole. Airlines have precisely taken to forming an alliance among themselves to consolidate their resources so they can joined hands in warding off industry-wide problems like rising fuel costs, overcapacity and under-capacity. Such an industry grouping is the American Alliance which consists of Cathay Pacific, Qantas and other airlines. BA, an

Crossing Cultures; The Eruption of Rock'n Roll Essay

Crossing Cultures; The Eruption of Rock'n Roll - Essay Example Husbands went to work. Woman stayed home with the children. Children went to school and hoped to either be the quarterback or homecoming queen. It was the ideal interpretation of white middle class suburbia; a very orderly and conservative time. IT was, also, a time of segregation, racial tension, and a need for boiling social change just under the surface. â€Å"Rock ‘n’ Roll was everything that the 1950s suburbia was not.† ("America Rocks and Rolls") Needless to say, parents were shocked when they heard the â€Å"new† music that their children were listening to. Despite some popular ideas that rock ‘n’ roll just suddenly appeared onto the scene is hardly true, †It came about gradually over time through many cultural and musical influences.† (Garafalo, and Bowman) The origins can be traced to rhythm and blues, jazz, country, zydeco, latin elements all mixed together. In cities like New Orleans, Los Angeles, Chicago, and Cincinnati is where the seeds had first taking root. As great artists like Chuck Berry, Fats Domino, and Little Richard were already bringing these inspirational beats and amplified instrumentation to audiences. This â€Å"black† music was spreading quickly and the sounds were attracting white teens. â€Å"Children were moving to a new beat.† ("America Rocks and Rolls") However, due to racial issues these talented artists were not getting the airplay they needed to be recognized beyond local circles. Record producers were seeing the potential of this â€Å"new† music and its obvious growing popularity. They hoped that by recording white performers covering the works of the black performers would make it more marketable. This was a failure. These hired performers had thinned out and softened the feeling and passion of the songs that had made them so inspiring to begin with. It was a not until a white southern boy, with good looks, a soulful sound, and gyrating hips became the â€Å"new† face that would popularize the

Auditing Theory And Practice Essay Example | Topics and Well Written Essays - 2500 words

Auditing Theory And Practice - Essay Example Maybe owing to your big size, the previous audit company needed additional resources in terms of man and woman power and facilities to meet your needs. When the previous audit company held a meeting with the directors in which their responsibilities and the responsibilities of Krypton were discussed in details. The Audit Company and krypton agreed to the terms of the audit engagement. The terms of engagement which they agreed upon were documented in a form of a letter of engagement. They then discussed and agreed on the basis on which the audit fee was to be computed and any billing arrangements. We then do not understand why this is still a problem yet to be solved The last audited accounts were those for the period ended 31st December 2003. As we conduct this audit, making comparatives to the year 2004, it will make good sense if we first conduct an audit for the year 2004. To determine the implications of the figures, analytical procedures are usually performed on the financial in formation. Analytical procedures consist of mainly trend and ratio analysis with information being inferred from the resulting figures. From the financial statements of the company, the following was established. Ordinarily, a 10.16% increase in the cost of sales should lead to a corresponding decrease in stocks. Yet in this case, stocks have increased by 58.20%. The stock turnover ratio has also declined from 15.60 in 2004 to 10.86 in 2005. The stocks were expected to decrease and their increase might imply that employees could be selling their own goods brought from outside. The audit shall then focus on the existence of the stocks and their condition. In order to ascertain the genuineness of the stock figure, a revaluation test of the stocks will have to be performed to see whether their increase was as a result of a revaluation.

Crossing Cultures; The Eruption of Rock'n Roll Essay

Crossing Cultures; The Eruption of Rock'n Roll - Essay Example Husbands went to work. Woman stayed home with the children. Children went to school and hoped to either be the quarterback or homecoming queen. It was the ideal interpretation of white middle class suburbia; a very orderly and conservative time. IT was, also, a time of segregation, racial tension, and a need for boiling social change just under the surface. â€Å"Rock ‘n’ Roll was everything that the 1950s suburbia was not.† ("America Rocks and Rolls") Needless to say, parents were shocked when they heard the â€Å"new† music that their children were listening to. Despite some popular ideas that rock ‘n’ roll just suddenly appeared onto the scene is hardly true, †It came about gradually over time through many cultural and musical influences.† (Garafalo, and Bowman) The origins can be traced to rhythm and blues, jazz, country, zydeco, latin elements all mixed together. In cities like New Orleans, Los Angeles, Chicago, and Cincinnati is where the seeds had first taking root. As great artists like Chuck Berry, Fats Domino, and Little Richard were already bringing these inspirational beats and amplified instrumentation to audiences. This â€Å"black† music was spreading quickly and the sounds were attracting white teens. â€Å"Children were moving to a new beat.† ("America Rocks and Rolls") However, due to racial issues these talented artists were not getting the airplay they needed to be recognized beyond local circles. Record producers were seeing the potential of this â€Å"new† music and its obvious growing popularity. They hoped that by recording white performers covering the works of the black performers would make it more marketable. This was a failure. These hired performers had thinned out and softened the feeling and passion of the songs that had made them so inspiring to begin with. It was a not until a white southern boy, with good looks, a soulful sound, and gyrating hips became the â€Å"new† face that would popularize the

Response to Intervention Essay Example for Free

Response to Intervention Essay â€Å"Of all forms of mental activity, the most difficult to induce even in the minds of the young, who may be presumed not to have lost their flexibility, is the art of handling the same bundle of data as before, but placing them in a new system of relations with one another by giving them a different framework, all of which virtually means putting on a different kind of thinking-cap for the moment. It is easy to teach anybody a new fact†¦but it needs light from heaven above to enable a teacher to break the old framework in which the student is accustomed to seeing. † Arthur Koestler Twenty-first century educational institutions are on a research journey exploring continued models, theories, plans, strategies and so much more to bring resolve to the problems facing our schools. Many schools are facing the ills of low performance and a decline in meeting Adequate Yearly Progress. Plans and studies to improve schools academic performance are on the rise. School leadership and districts continue to explore and search for the perfect research based model that will pull them up and out of the pit of despair to a maximum and successful learning community where students master learning through engaged instructional practices. An alternative to classroom learning experiences evolving on the educational scene is Response to Intervention (RTI). Response to Intervention refers to the many ways created to assist teachers in implementing instruction through new and improved activities that will redirect low performance to successful outcomes. This program was birthed years ago out the policies established from No Child Left Behind. Response to Intervention (RTI) is a researched based model used by school systems all over the country to deter academic and behavioral failure in the educational system. Through the engagement of ‘scientifically based instructional practices’, students embrace the enhanced intervention strategies that allow them to explore educational skills with a confidence that bring successful outcomes. Response to Intervention was created to intercept the struggling performance of student at the risk of academic and/or behavioral failure. Through early detection of specific skills deficiencies, students are identified and immediate assessments are administered. Diagnosis of these deficient skills allows teachers to structure instruction to meet the specific needs of students. Strategic plans are developed to target skills deficiency and an alternative instructional plan is created. The purpose of Response to Intervention is early detection and identification of learning concerns of students and the development of an individualized plan that addresses the appropriate prescription for resolving the students’ academic or behavioral issue. In our twenty-first century learning communities, students are required to participate and are engaged in educational activities that may challenge their ability to grasp the concept in manners conducive to their learning styles. Schools are challenged to examine their methods of instruction to meet the needs of all children making them successful in all areas of academic content. A quality school is a place where students learn to think and apply knowledge to new situations, where students are involved in and excited about their learning, where students make individual gains in process and knowledge, where adults know they care about individual students, where students develop ‘I can’ attitudes and efficacy about learning, and where the type of learning that occurs prepares students for success after school (Gentry, 2006)† In our twenty-first century learning communities, administrative leadership promotes the success of its students by implementing research that is current and best practices. Interstate School Leaders Licensure Consortium Standard Two which states: A school administrator is an educational leader who promotes the success of all students by advocating, nurturing, and sustaining a school culture and instructional program conducive to student learning and staff professional growth. (ISLLC 2008: 2). † The application of RTI, promotes an intervention plan focused objectives that are measureable and growth results that are observed through weekly progress monitoring. The RTI model is a valuable asset to the educational community due to the programs â€Å"not specifically a special education eligibility tool, rather it is a data-based decision-making system that can be used for all students within the school. † (Wedl, 2005) The application of the various methods of scientific discoveries that support solutions to many of the educational concerns experienced by our students is imperative to their success and confidence. The following is a plan of action based on the Response to Intervention Model that will promote academic success for students lacking proficiency in their educational experiences. Students will be engaged in daily and weekly activities that will enhance their differentiated instruction. This plan is based on the specific features of the Response to Intervention Model that are crucial to the process of instruction. †¢ Tier Model 1, Problem Solving – during the application of this portion of the Response to Intervention Model, all students are engaged in instruction. Many of the academic needs of the students are met in this level. Approximately one hour and thirty minutes of direct core instruction is implemented. Teachers are engaged in developing base line data from student’s response to instruction. The data from student responses should indicate which students are responding below expected levels of proficiency and those students needing enrichment. †¢ Tier Model 2, Problem Solving – during the application of this portion of the Response to Intervention Model, every student may need the interventions of this Tier. Again, one hour and thirty minutes of direct instruction from the core curriculum instruction. An additional twenty to thirty minutes of intense instruction for targeted skills in a small group within the classroom setting. Daily and weekly progress monitoring is necessary to ensure mastery. †¢ Tier Model 3, Problem Solving – during the application of this portion of the Response to Intervention Model, students that show lack of understanding of implemented instruction and are below the level of proficiency at the Tier 2 instructional interventions level, must continue prescribed interventions. At this level of intervention, again one hour and thirty minutes of direct core instruction, and possibly an additional fifty minutes of intense instruction on targeted skills. Homogenous grouping of students in small unit is desirable. Progress monitoring is required and all the while the teacher is data bank to determine continued instruction, needs assessments, updating base-line data, student mastery, and other evaluative factors. After implementing each Tier 1 three weeks of intense interventions should follow. A new Tier is implemented after completing monitoring activities and evaluating the compiled data. Key to the success of the Response to Intervention Model is the consistent progress monitoring of the students responses to the various daily interventions. Also, due to the constant monitoring, early interception of redirecting the students’ lack of understanding, promotes the regular classroom interventions and deters the need for special education. In many cases, statistics reveal that students experience success and mastery of skills through the varied steps of RTI. According to Interstate School Leaders Licensure Consortium Standard Two, administrative leaders are responsible for establishing an atmosphere and organizational culture conducive for successful academic experiences for every child. The educational performances of our students are founded on the instructional effectiveness of a curriculum structured to strategically provide mastery through systematic, rigorous, and objective teaching. Tracking student progress through informed data is imperative to a teacher’s next step in the model. Throughout the intervention students are provided high quality instruction. Response to Intervention provides a prescriptive plan of success through intense engaged learning. The problem solving techniques and data driven instructional strategies, will provide opportunities of success. With targeted small group skills instruction as necessary for the struggling child, the experience of maximum achievement is inevitable.

Marketing Strategies For Enterprise Branding Of Tesco China Marketing Essay

Marketing Strategies For Enterprise Branding Of Tesco China Marketing Essay This essay mainly presents marketing strategies for enterprise branding in Chinese markets of the British company Tesco (Tesco Co. LTD). The marketing strategies are divided into different aspects which contain the External Analysis, Budgeting, Products, Services, Market Segmentation, the Brand and the Welfare State. As can be seen from the essay, the services seem to be known as the most important factor of the marketing strategies. Tesco (Tesco co. LTD), which was founded in 1919, is known as one of the most successful supermarkets around the world, in terms of profits, reaching  £59.4bn in sales at the end of 2009 according to the financial statements 2009 (Appendix 1). Whilst many areas of the world may have been partially penetrated by supermarkets, the Chinese mainland market is treated as a totally new opportunity for the fast-paced development of Tesco. Since 2004, the year when Tesco opened the first supermarket in China, this world famous company opened 89 mass merchandisers, 12 convenience stores and 4 Lifespace shopping plaza mainly covering 30 cities throughout China. According to Terry Leahy, the Chief Executive of Tesco, At a time when customers everywhere are feeling the economic strain, we are responding to their changing needs in all our markets by lowering prices, introducing more affordable products and offering even sharper promotions. He also points out that these actions, combined with their core strengths in selling food and everyday essentials, owning their own property and having a broad business base, are helping them to cope well with the effects of the downturn. All of this gives credit to their marketing strategies. The increasingly perfected marketing strategies seem to be defined as one of the main factors which have helped Tesco register remarkable achievements, not only in sales but also in business evolution during that period of time. This essay will explain the marketing strategies for enterprise branding of Tesco in China. Overview With the fast-paced permeation of high technology, the retail trade, which is closely bound up with peoples daily life, is becoming a focus of societys attention. However, in the retail trade industry, supermarkets are seen as the most fundamental form of marketing, not only provides consumers with the choice of food, but also non-food choices, such as electrical appliances and clothing. According to Mohan (2009), with the development of economic globalization, infinite commercial opportunities are provided for those international retail trade companies which are planning to land their ideally attractive markets. As the UKs largest and worlds third largest grocery retailers, Tesco has adequately played a role of leader in this situation through the same industrial level, in terms of the ability of using IT to excavate the referable data and the marketing strategies to strengthen the loyalty index of consumers and the brand share. On December 8, 2010, Tesco in China reported its results for the third quarter of fiscal year 2010/2011. According to the report for China, there was a strong growth in global business; group sales increased by 8.8%, international business grew by 15.7% of total sales. UK business continued to perform well, total sales increased by 5.0%. Asian markets had a rapid growth, in terms of a sales growth of 23.4%. It is particularly worth mentioning is Tesco in China opened the fourth LifeSpace shopping plaza in Anshan with the business occupancy rate of 96%. (Data available on http://www.cn.tesco.com/en/news/tesco_news1_143.htm) The Necessity of developing the International Market The sustained and rapid development of the economy successfully promoted the international business expansion among a large number of retail trade companies; the choice of international markets can somehow extend the products life cycle and ease the pressures in the local market competition. The main factors why Tesco chose the expansion of international operations are shown below: Britains retail market is currently in the mature stage, therefore, selecting a new breakthrough is necessary; Europes retailers are faced with increasingly intense external challenges and competition at present; hence, it is a wise measure to develop the potential market outside Europe; Tesco now has established branches in 14 countries, as is shown in Appendix 2. As the UKs largest retailer, Tesco has the ability to manage and balance its worldwide operations; In order to surmount the large number of international competitors, it is necessary for Tesco to increase its market share. Tescos marketing strategy in China External Analysis Strategy development or review logically starts with external analysis, an analysis of factors external to a business that can affect strategy. Tesco uses a particularly useful concept in conducting an external analysis, which is called strategic questions; this kind of question often suggests subquestions, each of these sub-questions can, in turn, generate still another level of sub-subquestions. This really helps Tesco know what their consumers are willing to buy. Just as Aaker (1995) said: The goal of external analysis is to influence strategy by identifying opportunities, threats, trends, and strategic questions. Its ultimate goal is to improve strategic choices-decisions as to where and how to compete. Furthermore, external analysis also helps Tesco focus on a single segment or attempt to serve multiple segments, perhaps obtaining across-segment synergies. Budgeting Tesco uses the budget as the most efficient tool for management planning and controlling in China. According to McLaney (2008), Budgets do not exist in a Vacuum; they are an important part of a planning framework that is adopted by well-run businesses. Therefore, a well-prepared budgeting is necessary for a company to develop in an international market. Products Lachman (1986) pointed out that marketers can expand their range of products in order to enhance consumers satisfaction. Driven by the global economic integration, many Chinese consumers began to slowly accept Western culture, as well as the imported food which is produced by the majority of Western suppliers. As an international business, Tesco is able to leverage the advantages of a distribution for the Chinese market with a large number of imported products. While taking into account the price, the quality of the products has been paid more attention by consumers currently. Kayl, the CFO of Tesco, said that the only way to assure the establishment of a permanent link between us and consumers is strictly monitoring the quality of the products. Tesco can satisfy retailers, suppliers and customers, leading to a win-win situation. Services Firstly, although there are many 24-hour convenience stores, the size is not large enough. However, Tesco has achieved a breakthrough in this regard, that is to say building larger stores around the world. Secondly, with the fast-paced development of the Internet, a large number of consumers will choose to shop online; Tesco has not only improved their services, and its online service is also constantly being renovated, so that consumers can enjoy the fun of online shopping. According to Tescos official website, the online shopping sales in 2009 added 30.9%, profits create an increase of 49.2% compared with 2008. Tesco.com possesses 100 million customers in 2009. (Data available on Tesco official website) Thirdly, when the holidays come, it is common that there will appear problems in supply of goods suppliers and collection systems in many supermarkets. Faced with this problem, Tesco also has its own response. Tesco and suppliers are using the suppliers management systems that can have quick replenishments, in order to reduce the rate of the stores OOS (out of stock). In addition, Tesco has also installed self-service cash registers, consumers can check out by scanning their product, which greatly eases the pressure of collection, saving consumers time. Fourthly, Tesco has for a long time implemented a system of membership cards. This system is not a simple loyalty program of filling prescriptive points for exchanging prizes; it is defined as a combination between information technology, database creation, and analyses of consumers, then accordingly to guide and access to more accurate customer segments, more targeted marketing strategies and customer relationship management system. The magnetic strip card and electronic scanning technology is really helpful to analysis each members buying preferences and consumption patterns, Tesco can not only design the personalized quarterly newsletters for different sub-groups, but also greatly enhance the customer satisfaction and loyalty. Fifthly, as the saying goes: The consumers satisfaction is basically from the employees satisfaction. Therefore, Tesco is not only concerned about the interests of consumers, but also pays more attention to the interests of their employees. For example, in order to reduce the work pressure of their employees, Tesco provide every cashier with a seat when they are doing their work. To sum up, Tesco has been working to improving their products and services, in terms of always trying to make up for its own shortcomings and to enhance consumers satisfaction, for instance, some Tesco stores are planning to set up larger parking lots to satisfy Chinas increasing growth of car ownership. 3.5 Market Segmentation Based on the consumers preferences, the customers are divided into six sub-groups by Tesco; there are eight sub-groups which are distributed by life stage; and according to purchasing habits and behavior patterns consumers are divided into as many as 5,000 groups. The benefits which Tesco is gained from the detailed market segmentation include: more targeted pricing strategies more selective procurement plans more personalized promotions more attentive customer services more measurable marketing effects more convincing market research The benefits stated above provide a promotion of consumers satisfaction and loyalty to Tesco. Brand Another commendable marketing strategy is co-branding program, or in other words several strong brands federatively launch a customer loyalty program. Such as for womens Me Time, family women can accumulate points in exchange for their daily purchases in beauty, hair products, or discount coupons for some companies. In these activities, Tesco and those co-operated brands achieved the effect of win-win. At the same time, Tesco has also introduced a large number of own brand products, and compared with those brands, Tescos own brand saved a lot of costs of publicity, and packaging is relatively simple, hence, Tesco has a comparative advantage (cost of sales is lower than others) in price. 3.7 The Welfare State Tesco has a relatively impeccable welfare state, includes retirement security, unemployment insurance system and workers compensation. According to Maks (1990), all three types of welfare security measures effectively improved the situation that welfare state policies create failures that in the real world are more serious than those that they are imagined to cure, since the employees rights and interests are correctly ensured. Conclusion As a result, with the increasingly perfected marketing strategies in China, in terms of the external analysis, budgeting, products, service, market segmentation, the brand and the welfare state, Tesco has delivered solid sales and profits in China, whilst continuing to invest in long-term strategy for growth. Tesco has made a good start to the new financial year, 2011, and Tesco will continue to make good progress even in this unknown and unstable global economic environment. Appendix (Available on http://www.tescoplc.com/plc/media/pr/pr2009/2009-04-21/) Appendix 1 TESCO: GROWTH IN TOUGH TIMES (Financial Statement) 21 April 2009 53 weeks ended 28 February 2009 2008/9 Growth vs 2007/8 53-week basis Group sales (inc. VAT)  £59.4bn 15.1% Group revenue (ex. VAT)  £54.3bn 15.1% Group trading profit  £3,090m 12.4% Underlying profit before tax  £3,128m 10.0% Group profit before tax  £2,954m 5.5% Underlying diluted earnings per share  £28.92p 11.0% Diluted earnings per share  £27.31p 2.6% Dividend per share  £11.96p (Available on http://www.cn.tesco.com/en/news/tesco_news1_143.htm) The part of distributions of Tesco around the world Country Entrance Year Number of shops UK 1897 Czechoslovakia 1996 35 Hungary 1994 87 Poland 1995 105 Turkey 2003 8 China 2004 89 Japan 2003 111 Malaysia 2001 13 South Korea 1999 62

Ellis Island :: essays research papers

ELLIS ISLAND Ellis Island has a long history, was needed, and was the "Gateway to America" from 1892 until it closed in 1954, when it began its slow decay. The island was called Gull Island by the Indians and Oyster Island by the Dutch. Later the English erected a gibbet or gallows on the island for hanging criminals and so the island became known as Gibbet Island. The Indians sold it to the Dutch East India Company for trinkets. The company later sold it to Mynheer Paauw who also bought land along the New Jersey coastline. Samuel Ellis, a colonial merchant bought the island and it became at last Ellis Island. After the Revolution, the island was sold to New York State and in 1811, Fort Gibson was built on it in preparation for the War of 1812. No fighting took place at Fort Gibson it was mainly a munitions storage fort. When immigrants began, pouring into New York City, New York State processed them at an old fort known as Castle Clinton on the Battery at the tip of Manhattan. When that facility became too small for the large number of immigrants arriving in the country, they chose Ellis Island as the new immigration center. After erecting new wooden buildings, it opened in 1892 but those buildings burned in 1897. New buildings were erected in 1900 and it reopened. Eventually the control of immigration was turned over to the Federal government. Ellis Island was the principal federal immigration station the â€Å"Gateway to America† in the United States from 1892 to 1954. More than 12 million immigrants were processed here. Over time, the immigration station spread over 3 connected islands with numerous structures including a hospital and contagious disease wards. It is estimated that over 40 percent of all citizens can trace their ancestry to those who came through Ellis Island. In its early years, when the greatest number of immigrants entered the country, Ellis Island mirrored the nation's generous attitude and open door policy. After passage of immigration laws in the 1920s, it was used more for "assembly, detainment, and deporting aliens," and symbolized a closing door. Immigrants were required to pass a series of medical and legal inspections before they could enter America.

Smoking: One Light Can Be One Less Breathe Essay -- Social Issues, Add

Smoking: One Light Can Be One Less Breathe As a group of young girls were swinging swiftly on the swings in the park, they no longer smelled the fresh air, but the smell of cigarette smoke. When they looked up they realized a young man had walked by with a cigarette in hand. He was walking down the sidewalk puffing away on his cigarette, paying no attention to the young girls playing on the playground. Little does he know, by making the choice to smoke a cigarette, he is significantly harming himself and all the people around him who have chosen not to take part in smoking. He does not know and understand the effects smoking can have on a person’s body. There are multiple health risks he takes by simply choosing to light and smoke a cigarette. When he realizes the problems cigarettes can cause, he will want to quit and find different ways to help him. Obviously, there are endless amounts of different solutions to the habit of smoking. As soon as this man realizes what he is doing to himself, those little girls, and everyone else surrounding him, he will certainly want to get help. As the National Cancer Institute notes, â€Å"Secondhand smoke causes disease and premature death in nonsmoking adults and children† (2). This is a piece of information he would learn at a support group meeting, which is one way to quit. Another way he can get rid of the habit is to use nicotine replacement therapy, which would be a nicotine patch and gum. There are also behavioral and motivational therapies a person has as an option to take into consideration. On the other hand, there is also hypnosis someone can perform to help get rid of the habit. As proved, there are numerous ways to quit. On the contrary, with quitting this addictive habit, people ... ...otine patch and gum. Some smokers do not think these work well so they may want to try the other methods previously mentioned, such as, hypnosis or motivational and behavioral therapies. But there is no doubt about it that quitting is the best possible solution for smoking. There are great health risks smokers are taking when lighting that one cigarette. However, they can take actions to stop that. It is just a matter of wanting to make yourself healthy again. Smokers also need to think of the others around them. The National Cancer Institute claims, â€Å"Secondhand smoke causes disease and premature death in nonsmoking adults and children† (2). Smoking can cause death to others around the person smoking. They do not have a choice to be around smoke sometimes. Because they do not have an option, smokers need to make their choice to quit smoking before killing someone.

Pico and Shakespeare Revolutionists of the Renaissance Essay

The Renaissance, a time of great discovery and strong passion for thought and logic contained two distinct writers. Pico de Mirandola and William Shakespeare wrote two major works of literature. The Oration on the Dignity of Man, written by Pico explains the Renaissance ideas of human achievement and freewill to accomplish tasks without the help of the church. A very famous playwright, William Shakespeare also talked about these same Renaissance ideals in many of his plays. One famous play that uses dramatic language to explain religious, philosophical, and even feminist ideas is Hamlet. â€Å"Hamlet†, a tragedy, is about a Prince who chooses to seek revenge on his uncle King Claudius. King Claudius is suspected of killing Hamlet’s father the former King; and since his death has stolen his throne and married his wife. After being told this, Prince Hamlet goes mad and his mother and Claudius worry about him. Hamlet then tells a woman to join a convent because of her sexual appetite (Shakespeare Act I Scene I). Prince Hamlet also exhibits some sexist qualities when he says, â€Å"Frailty, thy name is woman†(Shakespeare Act I Scene II ). He says this because he believes that his mother is unfaithful and cannot be intimate with a single man during her lifetime. This is why she betrayed her late husband the King. Hamlet concludes that not only is his mother frail but in fact all women in his opinion are frail and fall to desire and temptations. In Pico’s work, he writes about how people should be able to think for themselves. Pico does agree with some of the church’s ideals of how human beings have a great capacity for intellectual achievement. He also believes that humans have the right to choose the path of animals or the path of angels. However, he believed that since humans had such a high intellectual capacity, then they could make their own decisions and elevate to the status of heavenly being. Therefore, he believed that the church was not the center of attention, rather humankind was. He writes, â€Å"Man’s place in the universe is somewhere between the beasts and the angels, but, because of the divine image planted in him, there are no limits to what man can accomplish†(Pico Della Mirandola 37). This shows that Pico was strongly influenced by the Renaissance ideals of individuality, creativity, and reason. During this time, many people believed that they had the power to choose their jou rneys. They believed that we have the power to use thought and reason to make decisions. From these ideas, one can see the influence Pico had on Renaissance philosophers. Hamlet also had these same ideals of self-reflection, individuality, and reason. It says in Act II, â€Å"What a piece of work is a man, how noble in reason, how infinite in faculties, in form and moving how express and admirable, in action how like an angel, in apprehension how like a god! The beauty of the world, the paragon of animals—and yet, to me, what is this quintessence of dust? Man delights not me—nor woman neither, though by your smiling you seem to say so†(Shakespeare Act II Scene II). Throughout the entire play Hamlet struggles with self-doubt and hatred, he talks about how glorious the creation of man is. However, he himself cannot see anything that inspires him. Also in his famous â€Å"To Be or Not to Be† soliloquy in Act III, he questions whether his life is worth living or not. By this time in the story, Hamlet has gone through a rather large amount of suffering; his girlfriend has committed suicide, he has killed two men, and his uncle is trying to kill him because he fears him will reveal that he is in fact the murderer. In his speech he declares the world as a harsh and terrible place filled with sorrow. He questions whether he wants to exist in this world; he states that to sleep is to end the miseries that humans have to endure. This relates to the ideas of individuality and self-expression from the Renaissance. However, if one was to have such beliefs, then comes thoughts of loneliness and faith in God begins to diminish. It is said that in many cases Renaissance philosophers and artists faced and battled states of depressions and many chose suicide at the end of their tough lives. It wasn’t for the fact that they were lonely but their ideas were not widely accepted (Kuntz 2011). Shakespeare’s take on the world is that humans are free to make their own decisions and choose their own paths in life. However, with that comes a lot of trouble and even though these renaissance ideas seemed so positive and gave hope, they also brought a lot of complications. However, Pico offers a different, more positive take on humankind. He also states that â€Å"We have made you a creature neither of heaven nor of earth, neither mortal nor immortal, in order that you may, as the free and proud shaper of your own being, fashion yourself in the form you may prefer. It will be in your power to descend to the lower, brutish forms of life; you will be able, through your own decision, to rise again to the superior orders whose life is divine†(Pico Della Mirandola 72). This shows that, Pico understands that mankind is not considered animal-like or angelic. He exclaims that as a human you have the right to be whoever you want to be, and accomplish whatever you strive to achieve. However, he states that these freewill decisions will still be judged by the heavens. The path you take could be descending to the â€Å"lower,† the path of deception and hell. However, on the same token, you have the power to rise again and become holy and good again after falling to the depths. This is an idea that was very common during the Renaissance. The idea that we could choose amongst the many paths of life with our powers of reason, but the heavens will ultimately judge us regardless. To conclude, these two writers Pico and Shakespeare both wrote about different ideas. Shakespeare portrayed Renaissance ideas of thought, reason, and decision-making through drama. However, Pico had a more optimistic view that even though we had the power to decide, we still can’t take that power for granted. These two writers did have one thing in common; in all of their writings they focused on the fact that humankind itself is the most powerful thing in existence. They believed that humankind had the power of reason and thought, and by using this power they can elevate to higher statuses. Works Cited â€Å"Giovanni Pico Della Mirandola, Conte.† Columbia Electronic Encyclopedia, 6th Edition, (2011): Kuntz, Marion Leathers. â€Å"Pico Della Mirandola: New Essays.† Renaissance Quarterly 61.3 (2008): 916-918. Academic Search Premier. Web. 4 Dec. 2012. N.p.: Regnery Publishing Inc., 1996. Print. Shakespeare, William. Hamlet. N.p.: Sterling Signature, 2012. Print Pico de Mirandola, Giovanni. Oration on the Dignity of Man. Trans. Robert Gapongiri.

Interactive video behavioral intervention Essay

Risk behaviors on youth are issues that the sociologists and psychologists regard as big deals. The youth comprises the major work force of the future yet the trends and the activities they do sometimes put them to the verge of having complications and diseases that are transmitted through having sexual intercourses. Their every day activities may lead them to something that can really matter especially with their health and their spirituality. Modernism and liberalism are issues that are usually faced by the youth today by which values that are regarded to be sacred before are now called passe and often treated as something for the centuries, not for the modern age. One of the issues mentioned are women engaging to pre-marital sex at a young age, and worse cases to multiple partners. Downs, Murray, et. al (2004) formulated a study that dealt with the behavior of females who are likely to commit to sexual activities involving oral and anal sex, together with the sexual intercourse itself. Their study aimed to determine some controlling factors with the behavior of women regarding sex. It provided different ways of informing the women of the possible consequences of having sexual intercourse with the opposite sex. Having a number of reviews of articles, they gathered 300 sexually active females (6 months before the study started) from different places in Pittsburgh are that are still subdivided from hospitals, clinics and a teaching hospital. The authors of the study first surveyed for the participants who are willing to be tested and undergo the study. Parents were also asked if they are willing to let their daughters below 18 years become the participants of the study. According from the article, parents were more than willing to let their daughters be part of the team or the respondents. Questions that asked the motives of having sex were asked during the interview. It will help the evaluators to assess the usual situations before the actual intercourse happens. The study also has its way of letting the participants choose a way that they will be best informed. In this way, they will have an idea of how they are going to control their sexual drives. The modes of the study are: interactive video clip, a book that offers the same content as the video and brochures that offer the same topic. One video clip from www. WhatCouldYouDo. org was shown to them that portrayed a girl and a boy that depended on the concept of â€Å"condom† love that is often pictured as something satisfying other than the act of abstinence. Their knowledge about STD was also measured trough the 40 questions posted in the study, and they have a percentage of 65. 5% correct concepts about the matter. On the other hand, 67. 7% of them has the right knowledge about specific STD issues. Controls without the interventions were more likely to still engage in the activity while those who have had the chance to be included in the team with video intervention through randomization were reported to have self control over the next few months. However, the study showed that knowledge of the participant regarding sexual and STD issues did not increased. It was stated in the reports that it could have been better if the control for the study did not receive any intervention to clearly see the effect of the programs in controlling the risk behavior of youth, specifically with the females. The study may be leading to situations by which female will not be choosing the option to have sex with their partners to express their feelings. Moreover, the intention of preventing STD in youth through some information integrated seminars and trainings are good ways in drawing down the lines in the limitations of the actions of the females, and the youth. Reference Julie S. Downs, Pamela J. Murray, Wandi Bruine de Bruin, Joyce Penrose, Claire Palmgren and Baruch Fischhoff. Interactive video behavioral intervention to reduce adolescent females’ STD risk: a randomized controlled trial Social Science & Medicine, Volume 59, Issue 8, October 2004, Pages 1561-1572

Airtel HRM

Because we cannot provide ARÊTE'S personnel replacement chart we have made our own overview which we belief that must be a little similar to not only AIRTIME but also all other companies in BANGLADESH. The above figure has 2 approaches they are: Approach 1 The first is the traditional approach. Create a chart for each work group similar to the one shown in Figure 1. For each worker, identify at least three back-ups.Indicate by a code whether each worker can do the whole Job at present or if the individual needs additional training. (A typical code is RAN = Ready now as a replacement; RI ? Needs six months of on the Job development to be ready; and RE = Needs one year of on-the-Job development. ) Next to the code, managers can indicate what additional training or practical experience might be needed so that the worker can successfully perform all aspects of the work. This chart can be drafted in a group setting or by a manager and then shared more widely for reaction and improvemen t. Approach 2The second is a more detailed approach and is based on the so-called DIDACTIC Developing a Curriculum. (For more detailed information about the approach, see http://www. Dacca. Org. ) While DIDACTIC has traditionally been used to pinpoint the work activities of one Job or occupation, it can also be more creatively used to list all the work activities of a department or division. DIDACTIC is quite simple. Think of it as based on structured brainstorming. Call all the workers of a department or staff unit together?that can be done by shift?and ask them what they do every day regardless of their respective Jobs.Place each work activity, beginning with a verb, on a single sheet of paper and post it on a wall for everyone to see. (Examples of work activities might include â€Å"meets with prospective donors,† â€Å"advises the programming board,† or â€Å"updates the website. â€Å") When conducting a DIDACTIC session, it is most useful for one person to faci litate and several others to write down the work activities and post them on the wall. Once the brainstorming is finished, the activities can be organized into categories. The result of this session will be a map of all the work activities?essentially, a unimpressive Job description?of a unit or department.Once that (perhaps lengthy) list of work activities has been identified, it is then possible to examine each task to indicate which employees?and how many?perform those activities. Such a comprehensive list of work activities can guide cross-training and on-the-Job training to plan replacements. This approach can also be helpful in identifying and attempting to eliminate time-wasting work activities. It can also reduce the time it takes to train replacements by making clear exactly what work is done. The Job map can be translated into a checklist to guide, and effectively accelerate, on-the-Job cross-training.Such documentation of training will then aid managers in holding employe es accountable for knowing what to do. Promotion means to give a higher position, status, salary and responsibility to the employee. So, the vacancy can be filled by promoting a suitable candidate from the same organization. TRANSFER: Transfer means a change in the place of employment without any change in the position, status, salary and responsibility of the employee. So, the vacancy can e filled by transferring a suitable candidate from the same organization.REHIRING: The employees who have retired from the Job but they are rehired for their contribution and experience also the employee who leave the Job for a long period they also rehired if they apply to the organization internally. JOB POSTING: The major means for recruiting employees for other Jobs within the organization is a Job posting system. Job posting is a system in which the employer provides notices of Job openings and employees respond by applying for specific openings. The organization can notify employees of all J ob vacancies by posting deices, circulating publications or in some other way inviting employees to apply for jabs.In a unionized organization, Job posting and bidding can be quite formal; the procedure often is spelled out in the labor agreement. Is an organization that always focus on internal recruitment, promotions and transfers. They always motivate the internal employees to their career path in right way in AIRTIME. They always show them the right system so that AIRTIME can get their loyal employee and most importantly can recruit their employees internally which cost effective also. Promotion and transfer is highly appreciated in AIRTIME. They promote their employees and sometimes transfer them to other places with facilities.To get promote or to get promotion with transfer the employees must be eligible for some criteria. They are: They have to be on-roll employee of AIRTIME Ltd. Or its subsidiaries; For Brand S – have had at least 12 months of continuous service with AIRTIME services ; For Brand F/SMS, 1&2 – have had at least 18 months of continuous service with AIRTIME or one of its subsidiaries; Form Brand 3 & above – have had at least 24 months of continuous service with AIRTIME or one of its subsidiaries; Have spent at or a Job in another business unit or at another location within the company.Is case if an employee has changed location in the same circle while doing the same Job/role, he/she will be eligible to apply for the UP; Is cases where an employee has accepted a position as a consequence of organization changes, the employee in addition to satisfying the above conditions also needs to spends at least 6 months in the position before he/she is eligible of the UP; For the purpose of counting the minimum tenure as required above the following do not constitute a role change: Additional Jobs added on the existing Job;Job change within the same vertical in a function continuing to report to the same position or manager; Job name change, if the primary duties remain the same; A promotion with no change in responsibilities; Have been rated other than the following ratings ‘ALL', ‘ALL', ‘ALL' in their least performance appraisal in case of Band 1 and above employees; Have been rated other than the ‘AH' rating in their latest performance appraisal in case of Band F, SMS and below employee; This is not applicable to young leaders in their first year training.In addition of fulfilling the above eligibility criteria, in case of a manager electing a candidate from his immediate (6 months) ex-team, he needs to take the consent of the current manager of the team. AIRTIME focuses more in rehiring. Because they belief that hiring an old employee than a new employee is far more better. Because the old employee knows a lot about the organization also knows the tradition and the culture of the organization and also it is cost effective. To rehire AIRTIME has some guideline.An ex-employee can be considered for re-hiring if: He/she has resigned voluntarily during his/her previous tenure; Must not have obtained performance rating of ‘ALL/ALL/ALL or AH' in the appraisal cycle before leaving the service of the company. To be considered for rehiring, an ex-employee has to apply for an open position after the period of recall specified in the following clause has passed and got selected for the same after going through the selection procedure.An employee who had been laid off shall be considered as re-hired when the position he/she has applied for and got selected is different from the position help prior to layoff in the same or different unit, where essential functions, requirements ND/or conditions of employment differ from the position help prior to layoff. From Competition: Re-hiring of ex-employees from competition (I. E.

Case study Essay Example | Topics and Well Written Essays - 500 words - 2

Case study - Essay Example Franchise contract can be beneficial on the part of Delissa in the sense that Agria could easily penetrate the Japanese market through its business partner Nikko. At the same time, Delissa could easily make use of Nikko’s existing market distribution to deliver Delissa’s yogurt in the market. One of the main factors that contribute to the failure of Delissa’s business strategy of entering the Japanese market has something to do with communication / language and culture gap. There is basically no single stakeholder on the part of Nikko who could speak English. For this reason, it becomes a challenge for the two companies to establish a clear vision and implement market strategies to increase the business’ profitability. Due to lack of communication, mistrust between the two parties becomes unavoidable. (p. 9–11) The initial marketing plan that was implemented is inappropriate due to the fact that it was not effective in establishing a good market position and differentiation for Delissa’s product-line. Based on the research survey result, 55% of the respondents were not clear on what the company is trying to communicate with regards to Delissa product. (p. 9–11) Based on the company’s recent media planning, Delissa is targeting children and young people between 13 to 24 years of age. For some reason, Nikko and SRT International Advertising Agency has been running TV spots between 11:15 to 12:15 at night. Obviously, the company’s target consumers are mostly asleep around that time. (p. 9–10) Aside from the ineffective advertising campaign used in the business, the ordering system and market distribution of Dalissa product is very slow due to some internal bottlenecks that causes delay in the delivery of products in the market. (p. 9–8) Ole Bobek – Agria’s director of international operations was constantly negotiating with Nikko regards to the business franchise. Even